Google Business profile shuts down:
If you own a business and relied on a website built through Google Business Profile, it’s time to take action. Google recently shut down these websites in March 2024. Don’t panic though! Your Google Business Profile itself is still active, but customers trying to visit your website won’t see what you intended.
Here’s a quick rundown of what happened:
- Websites built with Google Business Profile are gone. These were basic sites automatically generated from your profile information.
- Temporary redirects were in place until June 10th, 2024. Anyone clicking your website link got sent to your Google Business Profile during this time.
- Now, visitors will see a “page not found” error. This isn’t ideal for your online presence!
What should you do?
- Build a new website! There are many great website builders out there, like Wix, WordPress, and Shopify. These offer more customization and features than the old Google Business Profile websites. Consider using a SEO-friendly website builder like Wix or WordPress to ensure your new site ranks well in search engines. Flexus, a digital marketing company, can also help you build and optimize a website for your business.
- Update your Google Business Profile. Add the link to your new website in the website field. This ensures customers clicking “website” on your profile land where you want them.
- Spread the word! Let your existing customers know about your new website address through social media, email marketing, or even a physical flyer at your store.
Is a Google Business Profile still important?
Absolutely! Even though you don’t have a website through it anymore, your Google Business Profile is a crucial local SEO tool. It helps potential customers find you in Google Maps searches and see key information about your business. Make sure your profile is up-to-date with accurate information, high-quality photos, and positive customer reviews.
This change might seem like a hassle, but it’s a chance to create a more robust and professional online presence for your business. With a little effort, you can ensure your website continues to attract customers and grow your business!
For expert help with website design, SEO, and managing your Google Business Profile, contact Flex-us, a digital marketing agency specializing in helping businesses thrive online.